In their first Canadian retail outlet, the desire to have consumers be able to immerse themselves in the Samsung experience was at the heart of the design. This was accomplished by creating an uncluttered and brightly lit environment where customers can interact with the products in hand with minimal distraction. The facade was fabricated using proprietary staron® Pearl that was machined to create a repeated pattern using the A in Samsung.
DESIGNER: Cutler Design
PHOTOGRAPHER: Brandon Barré